Friday, 27 December 2013

Importance of Responsive Website Design

With an ever-growing array of screen sizes and devices to browse the internet, having a responsive website means that all these different visitors are using and navigating your website in a way that is tailored for them regardless of the device they use. Once the monitor prices dropped, everyone changed their big boxes into beautiful widescreen displays. Liquid design disappeared rather quickly because it wasn’t necessary anymore. We are faced with an enormous variety of screen resolutions but responsive design offers itself as a solution.

Ecommerce platforms in particular have seen the impact that progressive and forward thinking responsive design can have on a company and its growth. Consumers using their tablets and mobiles for their shopping enjoy a relaxed, convenient or on-the-go experience. Having an e-commerce site that translates beautifully across any platform can have outstanding results when looking into their impact.

If you’re not providing a mobile-friendly experience for your customers, they’ll bounce off your website and go to your competitor whose website is easier to use.

The challenges

·         The main things you need to think about responsive web design are the content of the website, how the content fits into the design and how the content flows from page to page. You need to think about how all of this translates to a smaller or larger screen and how all of your design elements, your content flow and everything else works.

·         Condense the images in such a way for different sizes, that the website doesn’t lose the charm. Most of the customers get used to the image that they recognize the website linking it with their favorite image or cartoon, and feel homely.

·         The mobile phones do not have freedom of space and deciding the navigation section is a tricky job. Narrowing down the list of menu and combining it with creative designs in such a way that the navigation sections become a pleasurable experience without consuming lot of space on the screen, is a task in its self.

Obviously a website that isn’t in a search engine’s index will be invisible when people search for it. This is true for responsive websites as well as for websites that using dynamic serving or dedicated mobile URL’s.


Many websites, both responsive and not, URL that don’t seem to be intended for human consumption. This is detrimental to SEO, of course mostly because the URLs aren’t memorable and are difficult to share. If you really want to pay attention to the mobile user experience and serve contextually relevant content to better serve your user and your business, yes dynamic serving through RESS or adaptive web design is better for SEO than responsive web design.


Jain Technosoft is the quality Website design, Website development, SEO and Internet Marketing Company in Bangalore, India that serves client across the world. Our team fully understands your business objectives and creates unique solution that amplifies your business manifold.